Marketing manager A's job description
We are seeking a bilingual (Chinese and English) marketing manager whose role it is to spearhead the marketing activities for this new international school. Following a program of substantial renovation and development, SSYIS will be one of the most modern and advanced schools in the area offering international, dual-language and Chinese national curricula to students from kindergarten to high school aged 3-18. IBDP and IB Certificate are available, alongside the local Aglaia program. An accredited DP school, SSYIS will also be a candidate school for the Primary Years Program (PYP) and, a little later, the Middle Years Program (MYP). After a long period in which the school was a public school under state ownership, the international school has now become autonomous, and its students now enjoy a new and exciting international future. It is has a large campus located in a clean and leafy suburb in the north-west of Shenzhen, lying on the Chinese mainland, close to Hong Kong. A building and renovation program is due to begin shortly, and SSYIS teachers will enjoy excellent, modern facilities. There are more than 4000 students in the school at the moment, 100% of which are Chinese nationals. It is expected that the school will draw students from other nationalities in future. Students are well-behaved and very eager to learn. Presently most students are boarders. At SSYIS we believe that students should develop both their IQ and their EQ, and we aim to develop a strong holistic education dimension which emphasizes the development of character. Attributes such as teamwork, leadership, confidence, independence, personal organization and creativity are developed as an integral English of every student's rounded education, and every teacher shares in this aspiration. As such, we are not simply teachers; we are educators, accompanying our students on the journey from where they are to where they need to be to become confident, competent, caring, global citizens.
Job Title: Marketing Manager
Last Revised: 01 May 2016
Reports To: Operations Manager
Location: Shenzhen Shiyan International School
1. Work with the SSYIS Operations Manager and the Executive Principal to ensure all marketing components conform to local and international school standards.
2. Coordinate and lead the school's Marketing Groups meetings, ensuring that action is taken as planned and that advance planning is carried out.
3. Each year develop A's and regularly update - an annual school marketing strategy and marketing plan incorporating all marketing activities including but not limited to: print collateral's, website and social media, advertising, events, community groups, research and budget.
4. Maintain a clearly-defined, compelling School position, image and set of messages that maximize the Schools presence to both the school community and external audiences
Overview of Responsibilities
Market Assessment and Analysis:
identify the most efficient and cost-effective marketing channels in the educational domain;
maintain a database of current, accurate market information;
track competitor schools marketing, admissions and student confirmation timelines;
analyze prospective, existing and past student information to categorize the demographic breakdown of SSYIS families;
adjust marketing plans to tightly focus resources on the most valuable segment of the market as determined by research;
develop press networks to enable cost-effective editorials and advertorials;
be the primary source for current market conditions for SSYIS;
produce regular competitor, target demographic and student profile analysis reports for the Senior Leadership Team.
Internal Marketing and Public Relations
Oversee the production of all School publications, including School Prospectus, information booklets, information sheets, application packs, admissions packs, orientation packs and other educational handbooks, newsletters, Student Handbook, School Directory, event invitations, event programs, Year Book etc., and other materials e. g. stationary.
Ensure collateral's meet objectives, determine and coordinate content and deadlines and supervise production activities of publications.
Organize community events to support student a retention program, e. g. family events, student orientation days, holiday festivals, etc.
Attend School events and ensure events are recorded for both video and still photography.
External Marketing and Public Relations
Provide feedback to the Marketing Group on website design and content and social media components
Plan and implement a public relations program with the Marketing Group locally and regionally; identify newsworthy items; research and write news releases; submit to the appropriate media source; arrange for additional media coverage as necessary
Support the Admissions Manager in planning special events and the design and production of promotional materials
Keep a historical record of all past SSYIS marketing and advertising materials
Provide support for special events such as community events, tours and press conferences.
Annual Marketing Plan and Budget Preparation
With the Admissions Manager define a clear applicant profile and identify channels to the target market
Develop a detailed annual marketing plan focused on internal and external marketing
Provide time frame, cost break down, target, desired impression and goals for each area
Prioritize resource allocation by comparing market analysis, campaign results and target segments to ensure efficient use of funds
Provide termly marketing activity and results vs. plan reports to the Admissions Manager and the Senior Leadership Team
As with all schools in an international environment, these responsibilities must be executed with cultural sensitivity and a comfort with uncertainty. They will require the demonstration of strong hands-on leadership, time management and decision making ability. Together with all SSYIS staff, you will uphold and actively promote SHENZHEN SHIYAN INTERNATIONAL SCHOOLs commitment to integrity, accountability and an aspiration for excellence.
You will speak Mandarin Chinese and English to a level which enables effective communication within an international environment.
Your professional profile is defined by integrity, clear and open communication, high standards, and an understanding of the needs and interests of students, parents and staff.
Your personal profile enables you to act as an ambassador for the school. You have excellent verbal and written communication skills, and relate positively to students, staff and parents, inspiring them with confidence in the school.
You have the ability to analyze problems, reach sound conclusions and resolve issues effectively. You have a proven capacity to respond to changing needs, and to translate vision into practical reality. You have a strong commitment to quality and sharing best practices in learning and teaching.
You have a good understanding of, and interest in developing academic best practices in the context of a cross-cultural institution.
You have a working knowledge and understanding of departmental planning and reporting. You have a higher-level understanding of and experience using information and communication technology to enhance your work.
You enjoy working under pressure in a fast paced environment. You are optimistic, resilient, and have a well-developed sense of proportion and humour.
Performance Management You should: Participate in arrangements for the appraisal of your own performance. Review from time to time your own methods of working. Participate in further training and professional development, including training which aims to meet needs identified in appraisal objectives or statements.
Working Time You have a responsibility to participate in meetings which relate to the administration or organization of the school.
Contact: Maya Shen (PA to the Principal)
Please send cover-letter application (stating for which post you are applying) together with a recent photo and the names/contact information of three referees, one of whom should be your most recent employer.
Salary: 15000 CNY to 26000 CNY Monthly
Housing: See job description
Contract type: full time
Work visa provided: Yes
Teaching Students age: See job description
Work Location: Shenzhen, Shenzhen
Working hours: See job description
Positions available: 5
- Teaching experience
- Degree in any field
- Passport holders
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